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China made a music video about trustworthiness to promote the social credit system
Promoting “integrity” is the latest theme of China’s propaganda music videos
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This article originally appeared on ABACUS
When China wants to promote a political initiative, they make a song about it. Even if it’s about something as mundane as, er, creditworthiness.
A new three-and-a-half-minute video titled “Live Up to Your Word” features five pop stars singing about how to achieve good social credit. It was produced by state-run newspaper China Youth Daily and Tencent-owned Kugou Music under the guidance of the Communist Youth League.
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The singers are put in a range of scenarios to demonstrate how to be a trustworthy citizen, like shopping at an unmanned store, riding a shared bike and reading at a public library, or “shared reading,” as a sign in the video calls it.
“Live up to your word, be a trustworthy youth,” one line in the song goes.
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“Live Up to Your Word” is the latest of many propaganda music videos made by Chinese authorities, who are trying to deliver messages in a way that (they think) is more relatable to a younger generation.
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