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Annika Park

Annika Park

SCMP Contributor
Annika Park is a cultural strategist specialising in regional brand strategy, cultural research and innovation consulting for some of the biggest private and public-sector brands in the region. Born in Korea but raised in Singapore, she graduated from Dartmouth College with a BA in government and education policy. A third culture kid turned third culture adult, she currently resides in Hong Kong.
Annika Park is a cultural strategist specialising in regional brand strategy, cultural research and innovation consulting for some of the biggest private and public-sector brands in the region. Born in Korea but raised in Singapore, she graduated from Dartmouth College with a BA in government and education policy. A third culture kid turned third culture adult, she currently resides in Hong Kong.
Languages Spoken:
English

Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power

Hong Kong is blessed with ambitious, creative local brands. Investing in them will help set the city apart from other shopping destinations.

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Another ad campaign with celebrities heaping expectations on poorly paid service workers will do little to fix what ails Hong Kong tourism. Perhaps a campaign could highlight the high-stress reality of frontline workers and help create a culture of mutual respect.

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Related Topics
Hong Kong cultureHong Kong economyHong Kong tourismHong Kong society