Mark Greeven

Mark Greeven

Mark Greeven is professor of management innovation and strategy and dean of Asia at IMD, where he co-directs the Building Digital Ecosystems and Strategic Partnerships programme and the Strategy for Future Readiness programme. Drawing on two decades of experience in research, teaching and consulting in China, he explores how to organise innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across China and is a founding member of the Business Ecosystem Alliance. He is ranked on the  Thinkers50 list of global management thinkers.
Mark Greeven is professor of management innovation and strategy and dean of Asia at IMD, where he co-directs the Building Digital Ecosystems and Strategic Partnerships programme and the Strategy for Future Readiness programme. Drawing on two decades of experience in research, teaching and consulting in China, he explores how to organise innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across China and is a founding member of the Business Ecosystem Alliance. He is ranked on the  Thinkers50 list of global management thinkers.
Languages Spoken:
English, Mandarin

Opinion | How China’s manufacturing is winning the Iran war

China’s production advantage is built on years of preparation, investment in renewables and cost discipline that are difficult to displace.

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More companies need to follow the likes of BYD and Huawei and build brands, invest in technology and deliver differentiated products and services.

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