Winland Wealth guides clients through tough financial markets and alternative investments
- Employing a holistic approach, Winland Wealth helps clients achieve truly diversified portfolios through traditional and non-traditional vehicles

Country Business Reports interviews and articles by Discovery Reports
Volatile financial markets call for resilient investors and wealth custodians who possess solid knowledge and experience to steadily grow and protect assets. Guiding local and overseas investors with its intuitive grasp of market trends and unparalleled background in differentiated investment opportunities, Winland Wealth Management always acts in the best interest of its clients.
An independent firm with no proprietary constraint, Winland Wealth provides unbiased advice, allowing clients to choose products that suit their needs and interests.
“We help families and individuals preserve and grow their wealth,” said Keith Wong, CEO. “We do not sell, we listen. Winland Wealth is all about winning for our clients, and to win, we need to be ahead of trends consistently. We proactively transformed the way we invest. We are true investors, we do not speculate.”
In addition to traditional financial products, Winland Wealth offers exclusive global investment opportunities beyond what general markets provide. By employing a holistic approach, the firm helps clients achieve truly diversified portfolios through traditional and non-traditional vehicles. As a specialist in alternative investing, Winland has an investment platform that includes commodities, digital assets, private equity and debts, precious metals, art and collectibles, rare wine and whisky, real estate, and forestry.
“Investment is not about history. Investment is for the future.” Wong said. “Our team is passionate. Coming from different professional backgrounds, we also capture strong knowledge to help investors maximise returns and minimise risks simultaneously.”
Established in 1970 as one of Hong Kong’s foremost financial institutions, Winland Wealth transformed from a single-family office into a modern and multifaceted private wealth management organisation, thanks largely to Wong’s vision of embracing technology while guarding the firm’s traditional values and personal attention code.
With a vast international network of partners, Winland seeks more like-minded financial players who share the same mindset and ethos as it expands to better serve clients in Southeast Asia, East Asia and South Asia.