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Rosewood presses ahead with global expansion after sources say hotel brand is not for sale

Luxury hotel group announces Courchevel resort’s opening, just days after sources said the prized brand was not for sale

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General view of the Rosewood Hong Kong hotel in Tsim Sha Tsui. Photo: Dickson Lee
Peggy Ye
Rosewood Hotel Group said on Friday it was pushing ahead with its global expansion, announcing new openings including its first ski resort, just days after sources said Chow Tai Fook Enterprises (CTFE), the private investment holding company of the Cheng family and the parent firm of debt-ridden New World Development (NWD), had no plans to sell the prized asset.

The privately owned hotel operator said Rosewood Courchevel Le Jardin Alpin, an alpine resort in the French Alps, opened on schedule, marking Rosewood’s entry into the ski hospitality segment.

Sonia Cheng Chi-man, CEO of Rosewood Hotel Group and daughter of CTFE’s chairman Henry Cheng Kar-shun, said in a statement that the opening reflected the group’s “long-term commitment” to global expansion and its push into experience-driven sectors.

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Rosewood operated 58 hotels in 26 countries, with more than 30 properties under development, according to its website.

A room in Rosewood Courchevel Le Jardin Alpin. Photo: Handout
A room in Rosewood Courchevel Le Jardin Alpin. Photo: Handout

NWD operates a number of Rosewood hotel properties such as Rosewood Hong Kong, Rosewood Beijing and Rosewood Phuket. Rosewood Hong Kong, which opened in 2019, is part of the redeveloped New World Centre, a mixed-use complex on Salisbury Road, Tsim Sha Tsui.

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