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Fast lane to luxury: Hong Kong developer lures upmarket homebuyers with Mercedes giveaways
K&K Property woos wealthy buyers with luxury car sweeteners as the city’s high-end housing market rebounds
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A Hong Kong developer is dangling Mercedes-Benz cars to entice buyers of its high-end homes in the Southern district, riding on a resurgence in the luxury property segment.
K&K Property partnered with Zung Fu Limited to launch the promotion at One Stanley, an 82-unit project that had attracted wealthy local and overseas buyers seeking privacy, exclusivity and sea views, with the campaign coinciding with the 29th anniversary of Hong Kong’s handover.
“This promotion aims to attract potential buyers to accelerate their entry into the market,” a spokeswoman said.
Buyers of units worth at least HK$100 million will receive a Mercedes-Benz S-Class W223, a flagship luxury sedan valued at about HK$1.64 million (US$209,000), while those purchasing units worth between HK$50 million and HK$99.9 million will get a Mercedes-Benz GLC X254, a luxury four-wheel drive SUV valued at about HK$643,000.
Only two cars will be offered on a first-come, first-served basis, with the giveaways totalling a maximum of HK$3.2 million.
This is not K&K’s first car giveaway. In 2017, the developer offered a HK$620,900 cash coupon, which could be exchanged for a Tesla electric vehicle, to the first five buyers of four-bedroom flats at Victoria Skye in Kai Tak.
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