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China Mengniu Dairy
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China Mengniu Dairy's earnings go sour

Mainland firm vows to improve controls after profit falls 18pc amid food-safety scandals

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First-half earnings at China Mengniu Dairy fell to 645 million yuan, a result that the company partly attributed to a fall-out from quality-related scandals. Photo: EPA
Celine Sun

China Mengniu Dairy plans to undertake more quality-control measures, after sales were severely hit by quality-related scandals in the first half of the year.

The largest dairy producer on the mainland saw its net profit plunge 18 per cent to 645 million yuan (HK$789.16 million) in the first six months while revenue fell 1.2 per cent to 18.4 billion yuan.

The company, based in Inner Mongolia, said sales volume plunged nearly 30 per cent after a government check in December found its milk products contained unsafe levels of flavacin M1, a cancer-causing substance.

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Chief financial officer Wu Jingshui blamed the drop in net profit on aggressive spending on marketing to regain consumer confidence, and extra costs for product inspection.

"The incident has taken a bigger toll on Mengniu than expected," said Sunny Kwok, an analyst at Guotai Junan Hong Kong.

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"It will affect sales expectations for the rest of the year as well."

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