Rising down jacket sales offer unexpected cushion against deflation in mainland China
Bosideng and other retailers expect winter wear sales to boom for three more months, buoyed by strong demand for high-end products
China’s down jacket and coat makers are the unlikely beneficiaries of the winter season, as more young consumers splash out on coveted brands despite significant price increases.
“Garment makers that offer clothes specific for winter have received a windfall from the cold temperatures this year,” Shanghai-based securities firm Shenwan Hongyuan Group said in a recent research report. “A late arrival of the Lunar New Year will also boost sales.”
The Lunar New Year, also known as Spring Festival, falls on February 17, 2026, compared with January 29 this year, prolonging the high season for down jacket sales, which normally lasts until the holiday.
