FMG, Chinese fast-fashion brand Urban Revivo’s parent, eyes 20 new stores globally
Planned locations include Tokyo, London, Hong Kong and possibly Dubai, following New York launch
Fashion Momentum Group (FMG), the parent of Chinese fast-fashion retailer Urban Revivo, plans to open 20 new stores globally this year, including in the Middle East, as it accelerates its expansion following the launch of its first US store in New York on Friday.
The Guangzhou-based group, which also owns the Lululemon-like casual wear brand Benlai, will focus its expansion efforts on “high-potential” markets including Tokyo, London and Hong Kong, the company told the Post.
FMG added that it would also make a foray “potentially in Dubai”, while ramping up its presence in Southeast Asia, its largest overseas market with 19 stores as of last December.
Urban Revivo’s 30,000 sq ft New York store is in SoHo, a prime shopping district in lower Manhattan.
“Consumers in the North American market are highly receptive to emerging brands, especially in trendsetting areas like SoHo,” said Leo Li Mingguang, the chairman and CEO of FMG.
The company hopes to use this opportunity to strengthen the international appeal of its brand and establish a more prominent position in the global fashion industry, he added.