Vivar explores growing printing opportunities in an expanding export market
- Vivar Printing has been the leading print partner of major international publishers of a wide variety of products from textbooks and scientific journals to calendars and marketing materials
Country Business Reports interviews and articles by Discovery Reports
For decades, Vivar Printing has been the leading print partner of major international publishers of a wide variety of products from textbooks and scientific journals to calendars and marketing materials. By adapting to clients’ evolving demand, complying with the global market’s new personalised requirements and investing in technology and people, the family-owned company has exceeded customer expectations and created long-term relationships with clients.
“Vivar’s investment in advanced technology and systems know-how has allowed us to offer competitive cost and flexibility in meeting customer requests for shorter turnaround times,” says managing director Cheong Kok Wai.
Vivar produces all books from simple saddle-stitched to complicated oversized and undersized books. The company’s strengths have driven its export growth. With about 80 per cent of revenues coming from overseas, Vivar supports clients from Britain and other European countries, Pakistan, Australia, Singapore, Africa, the United States, Japan and Brazil.
Vivar’s investment in advanced technology and systems know-how has allowed us to offer competitive cost and flexibility in meeting customer requests for shorter turnaround times
“Together with potential partners, we would like to see Vivar tap into the resources and connections leading to other regions of the world, offering a complete and integrated mix of services beyond publication,” Cheong says.
One such area of application is in packaging. Vivar’s acquisition of plastic packaging specialist Top Ten Plastics Industries has allowed the printing expert to cater to manufacturers that need special printing for flexible packaging. Top Ten has a lot of potential for expansion as Malaysia is attracting multinational corporations given its comparative advantage in terms of economic stability, literacy, business costs and productivity. Since its acquisition of Top Ten, Vivar and its local public-limited partner have been modernising the plant by acquiring the latest technologies and equipment including those for printing, lamination and bag printing. Vivar has also consolidated the packaging company’s organisational structure to make it more efficient.
“We hope to create synergies across our different technologies to offer a new frontier in packaging, publishing and commercial printing, especially in the area of food and beverage and fast-moving consumer goods for existing and potential new customers,” Cheong says.