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Chinese airline offers free Wi-fi to lure back travellers from high-speed trains

China’s airlines face growing competition from the country’s high-speed rail network, which many passengers prefer for intercity travel

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China Eastern has begun offering free on-board Wi-fi on 37 popular domestic routes, as airlines compete with the country’s high-speed rail network to attract passengers. Photo: Xinhua
Ralph Jennings

China’s biggest airlines have started offering free Wi-fi to passengers on a growing number of domestic flights, as they vie to win back business travellers who now often prefer to shuttle between cities on high-speed trains.

China Eastern Airlines on October 11 launched a free “basic” Wi-fi service on all its widebody aircraft operating on domestic routes, said a company representative who spoke anonymously per company rules.

The planes cover a total of 37 routes serving major Chinese cities including Beijing, Shanghai, Chengdu, Kunming and Wuhan, the representative said.

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Air China and China Southern Airlines, two of the company’s main competitors, already provide free Wi-fi on smaller percentages of their domestic flights, the source added.

“We’ve had ‘work from home’, and now a lot of business travellers are changing the phrase to ‘work from the air’,” he said, noting that a test of the free Wi-fi on one plane in August had met with positive customer feedback.

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The offer comes as China’s air travel industry faces growing competition from the country’s high-speed rail network, especially in the lucrative business travel market where passengers often prefer the comfort and convenience of bullet trains.
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