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China-EU relations
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Stung by Trump’s policies, German multinationals cautiously pivot towards China

German firms are keen to invest more in China as they shy away from the US, but they still face issues in the Chinese market, business group says

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Workers assemble electric vehicles at a Volkswagen plant in China’s central Anhui province. Photo: Reuters
Ralph Jennings

German companies are turning towards investments in China as they lose confidence in the United States over President Donald Trump’s policies, but they still see obstacles in the world’s second-largest economy, according to an executive at a German chamber of commerce.

That landscape would form the backdrop of German Chancellor Friedrich Merz’s planned visit to China later this month, said Oliver Oehms, executive director and board member of the German Chamber of Commerce in North China.
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Merz should offer a message of optimism tinged with frustration that Chinese officials had not solved old issues such as intellectual property rights protection, he added.

“Everyone sees the technological advances of China, the great potential, but especially the smaller companies shy away from the complexity of and the tough competition in the Chinese market,” Oehms said.

Trump has deterred German businesses from expanding in the US because of his tariffs, immigration policy and threats to acquire – or potentially seize – Greenland, disrupting the North Atlantic Treaty Organisation (Nato), according to Oehms.

A survey by the German Chamber of Commerce in China – a nationwide group that represents German firms based across the Asian country, including northern China – in the fourth quarter of last year found that 56 per cent of respondents were considering greater engagement with Chinese partners. Some 630 of the countrywide chamber’s 2,000 member companies took part in the survey.

“It’s difficult to compare the relatively stable and predictable trade relations with China with these erratic ups and downs that are currently characterising relations with the US,” he said.

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German direct investment in China surpassed €7 billion (US$8.25 billion) between January and November last year, up 55.5 per cent over the same period in 2024, according to data compiled by the IW German Economic Institute. Major German investors in China include carmakers such as BMW and Volkswagen, as well as machinery and mechanical engineering firms.

A string of Western leaders have travelled to China in recent months, including British Prime Minister Keir Starmer, Canadian Prime Minister Mark Carney and French President Emmanuel Macron. Spanish Prime Minister Pedro Sanchez is also in talks to make another visit later this year – which would be his fourth trip to China since 2023.
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