China credit data shows sluggish demand, more household deleveraging amid weak investment
But while traditional industries are mired in a downturn, hi-tech firms look to expand – many through direct financing

Beijing’s long-standing efforts to reinvigorate the domestic economy continue to face headwinds, as the latest credit data points to persistently sluggish consumption and weak investment across China, with the tech sector standing out as a lone bright spot amid the central government’s push for innovation to reduce external reliance.
New bank loans totalled 520 billion yuan (US$77 billion) in May, according to People’s Bank of China data released on Friday. The figure trailed the 620 billion yuan recorded during the same period last year, underscoring a marked underperformance across both corporate and household lending, the two main categories.
A chief economist at a domestic securities brokerage, speaking on condition of anonymity, said that “over the past two years, financial regulators have rolled out several measures to shore up household demand, including interest rate cuts, consumption loan interest subsidies, and others”.
However, “those moves have yielded limited results in both the housing market and consumer spending”, the source contended.
In its report, CICC noted how “deleveraging households and weak consumption have dented companies’ willingness to borrow and invest, particularly in traditional industries”.
“Coupled with uncertainties stemming from overseas geopolitical tensions, manufacturing investment has weakened notably since March,” the analysts wrote. “The economic recovery remains under structural pressure, and we expect this situation to persist through the year.”