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China’s viral ‘dream job’: tough labour market fuels rush for unconventional work

A highly-coveted mountaintop gig has exposed the sobering economic realities facing young jobseekers

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After 22-year-old content creator Li Sichen beat nearly 3,600 applicants to become the first cloud observer at Laojun Mountain in Henan province, Chinese social media called it the ultimate dream job. Photo: Handout
After Li Sichen beat nearly 3,600 applicants to become the first cloud observer at Laojun Mountain in Henan province, Chinese social media called it the ultimate dream job. Photo: Handout
Dake Liuin Hong KongandSylvia Main Shanghai

When 22-year-old content creator Li Sichen beat nearly 3,600 applicants to become the first cloud observer at Laojun Mountain in Henan province, Chinese social media called it the ultimate dream job: earning 60,000 yuan (US$8,888) a month to simply “lie down and watch the clouds”.

The reality proved far less casual, with early morning wake-ups, unpredictable alpine weather and relentless daily publishing deadlines quickly ending any illusion of a carefree holiday.

Even so, Li’s temporary post remains among the most sought-after jobs in China amid a tight labour market, particularly for young jobseekers. As traditional career paths narrow, unconventional high-paying gigs have become fiercely contested prizes.

According to data from China’s National Bureau of Statistics, the youth unemployment rate for the 16-24 age group, excluding students, stood at 14.9 per cent in June.

While this marked a third straight month of modest decline, pressure remains acute as a record 12.7 million university graduates enter the workforce this summer, while average weekly working hours nationwide hover around a demanding 48.2 hours.

The job’s popularity is reflected in its fiercely competitive selection process.

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