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US-China trade war
EconomyGlobal Economy

US consumers on edge ahead of Trump’s tariff deadline: ‘it’s a bad time’

Many Americans are already worn down by years of rising prices – and a looming wave of tariff hikes is set to make things worse

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A customer shops at a Walmart outlet in California. US retailers are expected to raise prices in late 2025 if President Donald Trump goes ahead with plans to raise tariffs on dozens of countries over the coming weeks. Photo: AFP
Ralph Jenningsin Alameda, California

Kathleen Harrison, the owner of an arts-and-crafts shop in the San Francisco Bay Area, is dreading what might happen if the US government raises tariffs on a slew of Asian economies later this summer.

The 33-year-old is already under pressure as it is. The cost of key supplies such as paper stock has doubled this year due to a surge in demand, forcing her to hunt down bargains to keep her prices stable.

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Now, she worries that higher duties on imports from China and other major exporters will squeeze her margins even more in late 2025.

“Just the cost of everything is going up,” she said as she laid out a display of stickers, mini jigsaw puzzles and bookmarks outside her store in the suburb of Alameda.

American businesses have largely managed to swallow the cost of higher tariffs since Trump launched his global trade war in April, but that is almost certain to change if the US goes ahead with threatened duty hikes on China and other major trading partners over the next few weeks.

Trump announced double-digit tariffs on goods from dozens of countries on April 2 – which he styled as “Liberation Day” – before suspending the duty hikes for 90 days soon after. But that pause is now coming to an end.
As of Wednesday, Trump had notified 20 countries – mostly Asian nations with large factory bases – of plans to roll out tariff rates ranging from 25 to 40 per cent by August 1. Imports from China already face average tariff rates of 42 per cent, according to Morgan Stanley estimates, and that will rise even higher unless Washington and Beijing reach a deal by the middle of next month.
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There is a significant chance of higher prices in the second half of 2025, especially with this approach of pushing tariffs back towards Liberation Day levels
James Knightley, economist

“I would say there is a significant chance of higher prices in the second half, especially with this broad-based approach of pushing tariffs back towards the initial Liberation Day announcement levels,” said James Knightley, chief international economist for ING Financial Markets in New York.

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