How Netflix’s KPop Demon Hunters became such a huge success
Chart-topping songs, creative animation and fun K-pop Easter eggs all helped KPop Demon Hunters become the year’s surprising success story
In the colourful, animated, musical world of KPop Demon Hunters, everyone is a fan. The general public rocks T-shirts supporting their favourite idols. They hold light sticks and stare starry-eyed at stadium stages; they scream, they cry, they cheer, they buy the merch.
The Sony Pictures/Netflix film itself has inspired similar fanfare, having topped the streamer’s global rankings.
Fans have flooded the internet with art, covers, cosplay and choreography in response to the movie, which follows the fictional K-pop girl group Huntr/x as they fight demons.
Here is how KPop Demon Hunters became the year’s surprising success story.
Musical tradition and K-pop are honoured
