KPop Demon Hunters official pop-up proves huge hit in Seoul. Hong Kong and Singapore next
An immersive KPop Demon Hunters pop-up, complete with merchandise and scene recreations, has opened in Seoul and will later tour globally
Netflix’s global sensation KPop Demon Hunters has leapt off the screen and into real life with the opening of its first official pop-up store in eastern Seoul’s trendy Seongsu-dong, inviting fans to step directly into the film’s universe.
The pop-up offers a new way for visitors to experience the magic through themed rooms, photo spots and exclusive merchandise.
Its soundtrack also shot to the top of the charts over the summer. Huntrix’s “Golden”, released on July 4, topped the Billboard Global 200 and Billboard Global – excluding US charts – for 18 weeks at the time of publication. The song became the first No 1 on each list for the act, whose music is voiced by Ejae, Audrey Nuna and Rei Ami, according to Billboard.
