New Louis Vuitton and Tiffany stores coming to LA see LVMH tighten grip on Rodeo Drive
LVMH is pressing ahead with new Tiffany and Louis Vuitton flagship stores on Los Angeles’ Rodeo Drive as it fights headwinds such as US tariffs
Bernard Arnault is pressing ahead with two major developments on Rodeo Drive in Beverly Hills, tightening his grip on one of the world’s most exclusive retail corridors.
Arnault’s luxury conglomerate, LVMH Moët Hennessy Louis Vuitton, is planning a new Tiffany & Co flagship store on the site of the old Luxe Rodeo Drive Hotel, which will be demolished, according to city filings.
Just a block away, LVMH has submitted plans for a large new Louis Vuitton store and cultural campus designed by architect Frank Gehry – a pivot from the company’s original plan to build a hotel, which was rejected by voters in 2023. The new proposal would be the company’s largest project yet in the Los Angeles-area enclave.
LVMH is deepening its bet on Rodeo Drive as it contends with headwinds, including higher US tariffs on European goods and what it described in July as softening demand in key markets such as China and Japan.
Despite that weakness, Rodeo Drive still draws a steady flow of wealthy visitors from Asia, the Middle East and the Americas, offering a palm-tree-lined stage and selfie backdrop that few other shopping venues can match.
Rodeo Drive is in a league with shopping high streets such as Madison Avenue and Fifth Avenue in Manhattan and the Miami Design District, said Milton Pedraza, CEO of the Luxury Institute, a consulting firm.