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Food and Drinks
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Is Meghan Markle’s jam a scam? Report casts doubt on ‘authentic’ claims

A new report suggests it is Netflix, not the duchess, that is responsible for creating Meghan’s As Ever line of jams, tea, honeys and more

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Meghan, Duchess of Sussex, in an episode of Netflix’s With Love, Meghan. A report on how Meghan’s As Ever range is created by Netflix raises questions about authenticity. Photo: TNS
Tribune News Service

For all of Meghan Markle’s talk about being “authentic” – by publicising her viral pregnancy twerking video or demanding that people “tell the truth” about her – a recent report raises questions about whether she is being straightforward about what is going on with her embattled As Ever lifestyle brand.

Is she selling jam, tea and other food products that align with current culinary ideas about what is “authentic”?

Speaking of those products, the California-based Duchess of Sussex has announced that “favourite” items and “surprises” would go on sale again after she saw the first collection quickly sell out in early April.

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But potential customers might be interested to learn from a new report on who is actually responsible for creating Meghan’s “faux-country” As Ever products – and it is not Meghan.

Rachel Strugatz, a reporter with US digital media company Puck, noted earlier this month that Netflix, a global US$500 billion company that streams films, sports, games and television shows – including Meghan’s With Love, Meghan lifestyle show – oversees the manufacture of her US$14 jars of raspberry spread, as well as of her honey, tea, cookie mixes and edible dried-flower hundreds and thousands.

Of course, most people who managed to score some of Meghan’s raspberry spread probably did not think that the raspberries actually came from her and Prince Harry’s Montecito garden. They also probably expect that Meghan, like other celebrity entrepreneurs, hires others to produce the goods carrying her brand name.

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