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Food and Drinks
LifestyleFood & Drink
Andrew Sun

Mouthing Off | Abalone for a dollar? No wonder the aunties of Hong Kong love the Brands and Products Expo

Abalone, one of the stars of the Hong Kong Brands and Products Expo, was once an aspirational banquet item. Now, anyone can buy a tin of it

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Richard Poon Kuen-fai of On Kee Dry Seafood poses at the 59th Brands and Products Expo, held at Victoria Park in Hong Kong. The expo is a local tradition offering discounted pantry staples and affordable luxury foods like canned abalone. Photo: Elson Li

Recently, the thing to do during Christmas – even if you do not celebrate the holiday – was to attend the Hong Kong Brands and Products Expo.

Despite being a top attraction among locals, the annual fair is mostly overlooked by expats and foreigners. Admittedly, I had never been before, even though it is now in its 59th year.

Clearly, it is a local tradition. The current edition started mid-December and continues until January 5, taking over all the available football pitches at Victoria Park.

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Almost two weeks in, the expo continues to draw a strong daily attendance. Standard admission is a mere HK$10 (US$1.30), but you do have to muster up some gumption to embark into the crowd. This is especially true given the many aggro-grannies with trolleys – used not just to carry goods, but to weaponise as battering rams to clear away human obstacles when they want to get to the front of a discount noodles stand.

The brands taking part primarily cater to local Hongkongers, especially the aunties and uncles stocking up on pantry basics. There are sales on cookware, health drinks, fish maw, cosmetics and Chinese preserved sausages, as well as plenty of soy sauce and marinades.
Shoppers queue up for bargains during the first day of the 59th HK Brands and Products Expo at Victoria Park. Almost two weeks in, the expo continues to draw a strong daily attendance. Photo: Edmond So
Shoppers queue up for bargains during the first day of the 59th HK Brands and Products Expo at Victoria Park. Almost two weeks in, the expo continues to draw a strong daily attendance. Photo: Edmond So

Most things you can already find in wet markets and grocery stores, but vendors offer bigger discounts on bulk bundles. Even so, a single pack of noodles is still probably a buck or so cheaper than outside, which is a big deal for penny pinchers.

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