How Sony’s PlayStation changed gaming and entertainment forever
Celebrating its 30th anniversary in North America and Europe, the PlayStation brand has penetrated popular culture like few others

When Kendrick Lamar began his Super Bowl halftime show earlier this year, he picked a stage design likely familiar to most tuning in: a square, triangle, cross and circle.
The Grammy-winning rapper – in front of more than 133 million people – chose to perform on a massive, industrialised grid of flashing lights resembling a giant PlayStation controller.
Chandler Bing played a PlayStation 1 on Friends, and Shaun of the Dead’s title character fired at PlayStation zombies in the cult movie.

“We made gaming cool. When we came out, we were a little edgy, we were different, but it was really about being disruptive,” says Eric Lempel, senior vice-president of business and product at Sony Interactive Entertainment.