How Hong Kong’s wellness social clubs are redefining networking for young professionals
Wellness social clubs in Hong Kong blend fitness and networking, offering the health-conscious a new way to connect beyond dinners and bars
A new type of social event, where connections are curated through cold plunges, sound baths and shared green juices, is redefining networking for Hong Kong’s health-conscious elite.
In the city’s high-pressure, high-rise landscape, where professional success has long been measured in deals closed over dinners, the city’s affluent and aspirational are increasingly seeking solace and community not in whisky bars, but in spaces dedicated to holistic well-being.
This has given rise to the “wellness social club”, a pop-up or recurring gathering that merges the curated community with the programming of a fitness activity.
Gone are the days when wellness was a solitary gym session or a spa appointment. The new model is centred around bonding and building relationships, usually beginning with a workout and ending with a social event that ranges from a day rave to a bottomless brunch.
For childhood friends Pasha Mirpuri and Rianna Samtani, the founders of one such up-and-coming wellness collective, Flow & Friends, Hong Kong is the perfect place for this initiative.
“Hong Kong is a big city with people who love going out,” Samtani says. “They’re starting to figure out that you can still get that dopamine rush from something else, where you can actually meet people the same way you would when you’re partying.