Kids’ massages? Baby yoga? These luxury spa resorts target whole families
From ‘mini-me’ massages to teen facials and baby reflexology, spas once only for grown-ups now aim to relieve stress for their children, too
Hotel spas were once sanctuaries of adults-only serenity, where frazzled executives and exhausted parents could escape, leaving chaos outside.
But step into that same tranquil space today and you might find a different scene: a mother and her 12-year-old daughter in matching robes, preparing for side-by-side massages.
Mum opts for a deep-tissue massage while her daughter enjoys a gentle “mini-me” massage. Nearby, a teenager waits for a specialised treatment that targets muscle tension caused by her phone use.
What was once an exclusively grown-up domain is now being marketed as a multigenerational wellness experience appropriate for stressed teenagers, curious primary-school-age children, and even toddlers and babies.
Gone are the days of dropping your children off at a “kids club” so you could enjoy a few child-free hours – parents now expect to share most experiences with their kids.
The wellness and travel industries have taken note, identifying the under-16 crowd as their next lucrative frontier, blazing ahead with offerings that go well beyond “Mummy and Me” manicures.