4 trending make-up looks to recreate for Halloween 2025 – from TikTok’s ‘coquette clown’ to Wednesday-inspired goth
Pop culture has always influenced our Halloween costumes – this year, take inspiration from Wicked, Louis Vuitton, TikTok and more
You probably haven’t started thinking about your Halloween look, or you may already be defaulting to the easy options of cat or vampire, which require no more than a liquid liner or a little fake blood. This year, however, there are some viral looks from cinematic references to snatched skeletons that are perfect – and just as easy – for your 2025 Halloween make-up.
Below, celebrity make-up artists share their top picks of the trending looks to try this Halloween, from Wicked witches to coquette clowns.
Wednesday’s gothic glam
“Matte skin, sharply defined eyeliner, dark berry or brown gothic lips and sculpted cheekbones contribute to that moody aesthetic,” says Cosmetify’s head of beauty Franchesca Villar.
Celebrity make-up artist Bryony Blake also thinks this season will lean into old-school horror. “I think the Wednesday Addams’ make-up look is one of my favourites to recreate at home,” she says.
“Most of us will have a dark matte eye shadow lurking in the drawer somewhere, along with a black eyeliner. Then all you need is a slightly paler foundation than normal and a gorgeous brown lip.”
The easy, versatile witch
Few looks are as versatile as the witch – but it needn’t be boring.
“Witchy glam is super easy to do at home, all you need is some black shadow, an eyeliner, red or berry lips and a bit of sparkle,” says celebrity make-up artist Mira Parmar.