8 of the most coveted beauty advent calendars of 2025, from Dior to Sephora

Nov 27 , 2025

Fortnum & Mason’s advent calendar. Photo: Handout

The world’s biggest beauty brands – and department stores – are ushering in the holiday season with 24 days of luxe beauty ritual

If beauty advent calendars had a VIP list, these brands would be on it. Expect these 2025 editions to potentially crash websites as they sell out in minutes – reminding us that, sometimes, joy really does come in small packages.

Dior Le 30 Montaigne

The ultimate collector’s piece. A sculptural tribute to Dior’s Paris address filled with miniature fragrances, and make-up and skincare icons. US$750

Liberty London

Liberty Beauty Advent Calendar 2025. Photo: Handout

The calendar that started it all, and still the one to beat. A mix of cult and classic products (La Mer, Sisley Paris, Augustinus Bader), it’s worth more than four times the items’ combined retail value. £275 (US$360)

Anthropologie The 24 Days of Beauty

The aspirational viral pick. A charming mix of indie and luxury minis, beautifully boxed and endlessly Instagrammable, often among the first to sell out internationally. US$98

Harrods

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