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Wellness

Inside Alo, the ‘secret gym’ frequented by Justin Bieber and Rosie Huntington-Whiteley

STORYIshani Sarkar
Models Rosie Huntington-Whiteley and Carmella Rose are brand ambassadors for the US celebrity gym Alo. Photos: @alowellnessclub/Instagram
Models Rosie Huntington-Whiteley and Carmella Rose are brand ambassadors for the US celebrity gym Alo. Photos: @alowellnessclub/Instagram
Fame and celebrity

Besides Hailey Bieber, the invitation-only facility counts Kendall and Kylie Jenner, Tate McRae and Glen Powell among its celebrity clients

With 2026 just around the corner, now is the time to decide on your New Year’s resolutions. And if you have fitness in mind, you’re in luck: luxury wellness company Alo just made its digital workout app, Alo Wellness Club, completely free of charge.

Previously known as Alo Moves, the app offered subscriptions through which users could access online fitness classes led by top instructors such as Victoria’s Secret Angel Candice Swanepoel. Going forward, the classes will be available to Alo Access members for free.
Alo Yoga is a premium apparel brand. Photo: Handout
Alo Yoga is a premium apparel brand. Photo: Handout
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Speaking about the change, Alo’s executive vice-president of creative and marketing, Summer Nacewicz, told WWD, “We hope this move helps expand what premium wellness can look like. For us, ‘premium’ isn’t just about exclusivity or aesthetics – it’s about being thoughtful, science-led and deeply intentional, while still feeling warm, inspiring and grounded in real life.”

That said, Alo isn’t completely letting go of exclusivity. The brand reportedly runs secret gyms in Los Angeles and New York frequented by Hollywood A-listers and popular content creators alike. Just take a gander at the fitness side of Instagram and TikTok, and you’ll find influencers working up a sweat in chic Alo Yoga gear at these branded gyms with state-of-the-art equipment and studio lighting.
Influencer Olivia Rodriguez in an Alo bag promotion. Photo: @alowellnessclub/Instagram
Influencer Olivia Rodriguez in an Alo bag promotion. Photo: @alowellnessclub/Instagram
The Beverly Hills location at Alo’s headquarters, in particular, is said to be a go-to workout spot for stars like Hailey and Justin Bieber, Kendall and Kylie Jenner, Glen Powell, Tate McRae, Harry Jowsey and Madelyn Cline. Influencers Alix Earle and Jake Shane have also been spotted at the joint.

However, the doors to this secret Alo gym aren’t open to the general public. The establishment is strictly invitation only. Alo Wellness Club sculpt instructor Lexi Bader revealed on the Making Makayla podcast that the facility is “very exclusive and they keep its gate locked”.

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