Can Ivanka Trump make a comeback amid dad Donald’s woes? She partied with Kim Kardashian and Jeff Bezos’ fiancée Lauren Sánchez – and is keeping distance from the former US president

- The former first daughter and White House adviser announced last year that she wasn’t getting involved in Donald Trump’s 2024 campaign, instead focusing on her kids with her husband Jared Kushner
- During her time at the White House, she was shunned by the likes of Amy Schumer and Alexa Chung, and ridiculed on SNL, but has recently been seen with Kim K and Jeff Bezos’ fiancée Lauren Sanchez
It’s been a year since Ivanka Trump announced that her time in politics was over, and that she wasn’t planning to help with her father Donald’s 2024 campaign.

The mother of three was notably absent from former president Donald Trump’s campaign launch in November 2022 in Palm Beach, Florida. In a public statement after the launch, she said: “I love my father very much. This time around, I am choosing to prioritise my children and the private life we are creating as a family. I do not plan to be involved in politics.”
The announcement hinted at the personal cost she paid for playing a public role in Trump’s political career.

An unnamed source told the New York Post at the time that Ivanka wanted out – and to live “as normal a life as she can” with her husband Jared Kushner and their three children: Arabella, 11, Joseph, nine, and Theodore, six.
So what caused the change of heart, and how is her social rehabilitation going so far? We take a look …
Ivanka Trump: from socialite to adviser to the president

Before working in the White House, Ivanka was a businesswoman, runway model and fashion designer. In short, she was popular.