Actor Josh O’Connor gears up for the great outdoors in Loewe’s new menswear collection
The new ready-to-wear collection makes use of recycled cotton and technical material
Inspired by the great outdoors, Loewe has launched a new permanent collection of functional clothes and accessories for men.
The campaign features British actor Josh O’Connor in the wilds of Cap de Creus, Spain.
Featuring a wide range of vibrant colours, the collection – Eye/LOEWE/Nature – makes use of recycled materials, adding an innovative touch to conventional apparel.
The ready-to-wear collection includes jumpers knit from partly recycled cotton fibre, parkas made of technical material, outerwear, shirts, trousers and cargo shorts.
The accessories, manufactured in Japan, boast exclusive technology. Hand-sewn from quality canvas with calfskin trim, the Eye/LOEWE/Nature backpacks come with extra cushioning and support. There are interior zip pockets in which iPads can be stored. There are also tote bags and sling sacks for men to choose from.
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