How Bad Bunny rocked the Super Bowl halftime show: from Zara to Audemars Piguet and Adidas

Puerto Rican superstar Bad Bunny turned the Super Bowl into a giant street party on Sunday, delivering his hits on one of the world’s biggest stages – and becoming the first-ever halftime show headliner to sing only in Spanish.

Anticipation was high for the 31-year-old’s set, amid rampant speculation about whether he would use his platform to renew his criticism of President Donald Trump’s administration in front of tens of millions of viewers.

Just a week ago at the Grammys, where he won the coveted album of the year prize, Bad Bunny made a searing statement about Trump’s sweeping immigration crackdown, earning cheers for saying “ICE out” onstage. The singer wore a lace-up suit by Schiaparelli for the momentous occasion, becoming the third album of the year winner in a row to do so, after Beyoncé in 2025 and Taylor Swift in 2024.

In a set featuring a sugar cane plantation, a traditional piragua cart selling treats, and even a wedding, he opened with “Tití Me Preguntó” and feminist anthem “Yo Perreo Sola” with a cast of dancers fuelling the party atmosphere. He wore an all-white ensemble by Zara, styled by his frequent collaborators Storm Pablo and Marvin Douglas Linares, with a football jersey featuring the number “64” and “Ocasio”, before donning a classy suit jacket. The jersey was an homage to his mother, Lysaurie Ocasio.

The singer opted for a 37mm Royal Oak timepiece from Audemars Piguet with an 18k yellow gold case and a malachite stone dial. His footwear, a pair of his own BadBo 1.0 Resilience sneakers from his collaboration with Adidas, is set to drop on Monday.

Actors Pedro Pascal and Jessica Alba, and rapper Cardi B, were among the guest stars vibing in his familiar “La Casita” backdrop, representing a home in Puerto Rico.