Roger Vivier opened Maison Vivier, a temple to shoes, at Paris Fashion Week
Ambassador Inès de la Fressange and creative director Gherardo Felloni hosted a party on October 2 attended by Catherine Deneuve, Naomi Campbell, Yeji and Shailene Woodley
Located in Saint-Germain-des-Prés, on Paris’ Left Bank, Maison Vivier is a temple for shoe lovers. The brand painstakingly restored a hôtel particulier first built in 1729 and situated in the neighbourhood that the late founder Roger Vivier himself called home.
The building houses Felloni’s studio and a series of spaces that a few lucky ones, including members of the media and the brand’s top clients, can visit by appointment.
The Salon de l’Héritage is a mini museum devoted to some of the brand’s most iconic creations. Curated by brand ambassador Inès de la Fressange, the space displays signature shoes like the Belle Vivier, first unveiled in 1965 and famous for being worn by Deneuve in the 1967 film Belle de Jour.
Rare items such as documents concerning Queen Elizabeth’s shoes for her coronation, vintage magazines and shoes Vivier made for designers such as Dior and Yves Saint Laurent are carefully preserved in the Salle des Archives, housed in a chapel that one of the former residents built in the basement.
