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Fashion News

Style Edit: Giorgio Armani’s new menswear boutique opens at Pacific Place in Hong Kong

STORYAidyn Fitzpatrick
The new Giorgio Armani menswear boutique at Pacific Place in Hong Kong. Photo: Handout
The new Giorgio Armani menswear boutique at Pacific Place in Hong Kong. Photo: Handout
Style Edit

The Italian brand’s new menswear boutique joins its other outposts at the Hong Kong Island mall, creating an on-brand immersive experience

The Armani brand has expanded its presence at Hong Kong’s Pacific Place with the opening of the new Giorgio Armani menswear boutique. With the recently unveiled Armani/Caffè located in front and an adjacent Giorgio Armani womenswear boutique (opened last May), shoppers at Pacific Place now have multiple options for engaging with the brand’s signature blend of Milanese tradition and international flair. It’s an immersive experience that has become synonymous with a brand that has long seen itself as representing refined living rather than mere shopping.

Style-wise, if the name Armani represents anything, it is quiet luxury: an understated aesthetic full of subtlety and quiet power, while incorporating refined tailoring and premium fabrics. This is clearly in evidence at the new menswear boutique, which features all the Armani hallmarks of timelessness, minimalism and a sophisticated palette of neutral tones and uncompromising materials.

An LED screen becomes a focal point for the main room at the new Giorgio Armani menswear boutique in Hong Kong. Photo: Handout
An LED screen becomes a focal point for the main room at the new Giorgio Armani menswear boutique in Hong Kong. Photo: Handout
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The 2,200 sq ft boutique consists of three rooms that flow in harmonious sequence, echoing the ease of movement and versatility that characterise the Armani approach to garment construction.

Ceilings in a pearly hue are finished in marmorino – a traditional Italian lime and marble plaster, and a classic decorative finish used historically in high-end architecture. Walls are adorned with elegant silk-textile coverings, with a soft sheen and subtle texture, complementing the marble-effect flooring.

The rooms are connected by portals with a platinum-coloured metallic finish, while shelving and other display fixtures adopt clean, minimalist lines. Befitting a brand that presents itself as a lifestyle, the boutique’s wallpaper, carpets, cushions, seating and canaletto wood lamps are sourced from Armani/Casa collections. A large LED wall, seen upon entry, adds visual interest.
The Giorgio Armani menswear boutique at Pacific Place, Hong Kong, includes a private fitting room. Photo: Handout
The Giorgio Armani menswear boutique at Pacific Place, Hong Kong, includes a private fitting room. Photo: Handout

In this refined setting, customers will find the full menswear collections from Giorgio Armani, including ready-to-wear, accessories and licensed products. There is also an exclusive fitting room for customers exploring the Made to Measure collection, offering personalised attention and a large sliding door to ensure privacy.

In other words, admirers of Armani’s independent vision, unwavering consistency and unfussy approach to modern luxury now have a new destination in Hong Kong. The menswear boutique by Giorgio Armani is located at shop 303A, Level 3, Pacific Place, 88 Queensway, Admiralty.

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