Duran Lantink brings his bold own-brand thinking to Jean Paul Gaultier

The brand’s creative director plays with perceptions, gender and styles – sparking debate and building his fan base, including A-listers like Emrata and Janelle Monáe
Designer Duran Lantink knows how to create a viral moment. With only a handful of shows under his belt – six for his eponymous brand, now on hiatus, and one for his recent debut as creative director of Jean Paul Gaultier – the 38-year-old is one of the buzziest names in fashion today.

While it’s easy to dismiss his work as more stunt than substance, there is more to it than meets the eye, as a recent interview revealed.
Born in The Hague, Lantink fell in love with fashion at a very young age – long before he moved to Amsterdam at 19 to pursue his art studies.

“In The Hague there was a store, the first store selling Chanel, and I would walk by and look at the windows and ask for lookbooks because the windows looked so pretty, so I was very interested in that,” he recalls fondly. “The ladies were very snobby, but they loved me and let me look at the clothes and the lookbooks. I was in elementary school.”
While he doesn’t necessarily attribute his experimental approach to his unconventional path – he never trained to be a fashion designer – Lantink agrees that taking a slightly different route ended up being an asset rather than a drawback.
“It was good to go to art school rather than fashion school because it gave me a different perspective on what I could do, and it opened up my mind about the meaning of clothing and of media and how I could play with that,” he says. “For some people fashion school really works; for others it’s art school. It’s really based on the person.”