The Lu’u Dan x Bruce Lee collab – celebrating Asian masculinity and dangerous men

Founded in 2020 by the American-born Vietnamese designer, Lu’u Dan takes its name from the Vietnamese words for “pomegranate” and “bullet”. Combined, the words mean “grenade”, a colloquial shorthand for a “dangerous man”.

La – a graduate of Antwerp’s prestigious Royal Academy of Fine Arts who’s previously worked with brands like Celine and Balenciaga – has long described the men of Lu’u Dan as male figures who exist outside conventional archetypes. Lu’u Dan is the “dodgy uncle”, the night dweller – the man in a loud T-shirt with a cigarette in hand and nowhere to be. This refusal to conform to the stereotypical soft Asian masculinity so often portrayed through a Western lens has always sat at the heart of the brand.

Turning its lens towards the kinetic action of Bruce Lee’s kung fu cinema, the Lu’u Dan x Bruce Lee collaboration draws on archival imagery and graphics, reworking them with AI and digital retouching to create contemporary takes on familiar visuals. The collection also taps into the visual language of Lee’s films, with a biker jacket reimagining his distinctive yellow jumpsuit, as well as ringer tees and an Enter the Dragon belt.

Created in partnership with Bruce Lee Enterprises, this collaboration lands at a timely moment, coinciding not only with AAPI Heritage Month, but also the release of the brand’s fall/winter 2026 collection, All Bets Are Off, which debuted during Paris Fashion Week at Galerie Paris Horizon.