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Style Edit: Chanel’s temporary flagship Hong Kong boutiques still sparkle at IFC Mall

STORYSCMP Style Reporter
Ready-to-wear on display in Chanel IFC – one of two temporary boutiques presenting the house’s full range while the maison renovates its Landmark Prince’s flagship store. Photo: Handout
Ready-to-wear on display in Chanel IFC – one of two temporary boutiques presenting the house’s full range while the maison renovates its Landmark Prince’s flagship store. Photo: Handout
Style Edit

While Chanel renovates its Landmark Prince’s flagship store, the temporary IFC Mall boutiques present the house’s full range in a VIP‑ready setting

Chanel has opened a pair of temporary boutiques at the IFC Mall, while its Landmark Prince’s flagship store undergoes a major transformation. Extending over 695 square metres (7,480 sq ft) and located just steps from the existing Chanel shoe boutique, the spaces may be transitional but they still deliver a complete brand experience. Together, they offer the latest ready-to-wear, bags, shoes, costume jewellery and eyewear together with an exclusive selection of watches and fine jewellery creations.

The temporary Chanel IFC boutiques feature the brand’s familiar two-tone facade. Photo: Handout
The temporary Chanel IFC boutiques feature the brand’s familiar two-tone facade. Photo: Handout
The fashion boutique echoes Chanel’s visual language with an emblematic two-tone facade, signature black trim and generous windows. Inside, refined finishes in the house’s colours of black, white, beige and gold create a luxurious backdrop that highlights the craftsmanship and legacy of the brand.
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The interiors are further enriched with contemporary art pieces that reference Chanel iconography and evoke the sophisticated spirit of Gabrielle Chanel’s legendary Paris apartment at 31 rue Cambon.

Ready-to-wear on display in Chanel IFC. Photo: Handout
Ready-to-wear on display in Chanel IFC. Photo: Handout
Guests arrive at three connected accessory salons, where iconic and seasonal bags and accessories are displayed. Here, the newest Chanel 25 handbags, as promoted by Margot Robbie, sit alongside stand-out pieces from the spring/summer 2026 season. Beyond, two ready‑to‑wear salons and a VIP corner with fitting rooms – decorated with art, furniture and paintings relocated from the Landmark Prince’s store – offer a more intimate environment for trying on looks.
An apple-shaped bag from the Chanel Métiers d’Art 2026 collection. Photo: Handout
An apple-shaped bag from the Chanel Métiers d’Art 2026 collection. Photo: Handout
The boutique also features the spring/summer 2026 collection, artistic director Matthieu Blazy’s first for Chanel. Imagined as a conversation with Gabrielle Chanel herself, it reinterprets the masculine/feminine style central to the house’s identity, exploring fabric, cut and proportion. Playful yet practical accessories round out a modern wardrobe.
A long-necked twist on Chanel’s classic flap bag from the Métiers d’Art 2026 collection. Photo: Handout
A long-necked twist on Chanel’s classic flap bag from the Métiers d’Art 2026 collection. Photo: Handout

Next door, the watches and fine jewellery boutique announces itself with an ensemble of bronze screens across its facade. Inside, a salon and VIP room form a space of heightened luxury, creating a backdrop for key lines such as J12, Première, Camélia, Comète, N°5 and Coco Crush. High jewellery and haute horlogerie, including Les Signatures de Chanel and Capsule watch collections, are also presented, framed by an opulent antique mirror and a rock crystal chandelier by jeweller Goossens.

The watches and fine jewellery area in the temporary Chanel boutiques. Photo: Handout
The watches and fine jewellery area in the temporary Chanel boutiques. Photo: Handout
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