Zegna transformed Los Angeles’ Malibu Pier into a lazy beach day for its spring/summer 2027 show

Rami Malek, Paul Dano, Stellan Skarsgård and Scottie Pippen attended the show – the latest in a slew of luxury brand events in the US, following Chanel, Gucci and Hermès
Italian menswear label Zegna travelled to Los Angeles to unveil its spring/summer 2027 collection. Named La Villeggiatura – an Italian word referring to a leisurely stay in a beautiful location, typically during the summer months – the show took place on the Malibu Pier, overlooking the Pacific Ocean. The brand transformed the seaside spot into an Italian-style beach club with striped umbrellas and seats in bright orange.

Zegna’s artistic director Alessandro Sartori envisioned the runway as a passeggiata (leisurely stroll in Italian) along the beach, which resulted in loose silhouettes and a relaxed vibe for a collection that was a modern take on Italian lifestyle and California’s laid-back cool.

The starting point for the range, Sartori explained in a chat with editors the day after the show, was a nautical collection named E. Zegna Yachting that the brand made in the 1970s and 80s, when it sponsored regattas in Portofino, on the Italian Riviera.
Seersucker suits, intarsia bombers, linen overshirts, safari jackets and cosy knitwear dominated the effortless line-up. Each look was paired with buttery soft moccasins, and impeccably styled with accessories such as silk scarves nonchalantly tied at the neck, and roomy tote bags.

A sunny palette of desert hues and ocean-inspired colours dominated the collection while a series of green looks in the middle of the line-up added a jolt of energy.
The range unsurprisingly stood out for its beautiful materials. Zegna famously began as a fabric mill in the northern Italian town of Trivero and still produces all its textiles in-house – a rarity in the fashion industry – from wool and cashmere for its winter garments to the linen, raw silk, gaberdine and more woven fabrics used in this collection.
