Meet Rasharn Agyemang, the man behind popular fashion page Boring Not Com
Known for its sharp commentary and industry gossip, the Instagram account has been traced to a London-based photographer and stylist who has contributed to Vogue
Instantly recognisable by its yawning emoji icon and striking neon green grids, Boring Not Com emerged in 2024 as a satirical take on content creator Beka Gvishiani’s popular fashion media account, Style Not Com, which boasts over 550,000 followers on Instagram.
But unlike Gvishiani, who built his audience by bringing high-fashion news to the internet, Boring Not Com has gained traction for sharing unfiltered critiques of fashion shows, designers and the industry at large while remaining completely anonymous – until now.
Journalist Lauren Sherman revealed photographer Rasharn Agyemang to be the mastermind behind the popular Instagram page in a recent article for Puck.
“In recent months, as the posts have grown increasingly negative in tone, I’ve been asked by many readers and industry insiders to figure out who is truly behind the vitriol. It’s unclear whether Boring Not Com is the work of a single proprietor or a small team, but I quickly traced the account to Rasharn Agyemang,” Sherman wrote.
So what do we know about Rasharn Agyemang, who is reportedly behind Boring Not Com? Read on to find out.
What are Rasharn Agyemang’s credits?
Rasharn Agyemang is a photographer and creative director. He studied fashion design at the London College of Fashion and co-launched the menswear label Jaiden rVa James in 2007, which showed at London Fashion Week.
The label was later put on hold while Agyemang focused on other ventures, including the launch of his magazine Re-bel, with industry titans such as Hedi Slimane and Juergen Teller as contributors. Agyemang eventually sold the magazine.