The evolution of the white sneaker: how brands from Loewe to Stella McCartney, and celebs from Gwyneth Paltrow to EmRata helped turn the sports shoe into a wardrobe staple bringing easy style to any look
From Prada’s sports lines of the 1990s to the rise of athleisure in the 2010s, white sneakers have emerged as a fashion must-have, with Saint Laurent, On, Bottega Veneta and Veja leading the sprint
The white trainer – or sneaker, if you prefer – is a fashion essential in wardrobes everywhere, and for good reason. This versatile, everyday shoe has had its moment in the spotlight both on and off the runway thanks to its mass appeal and versatility.
“The white sneaker has become a staple of modern dress. It reflects a cultural change where casual wear isn’t just accepted: it signifies a certain freedom,” explain Flavio Girolami and Prathan Peter Poopat, founders of luxury trainer brand Common Projects.
“A well-crafted white sneaker is minimal yet intentional, fitting seamlessly into both relaxed and refined wardrobes. It’s a symbol of effortless sophistication, proving that style today is more about personal expression than rigid dress codes,” says the duo.
There was a time when white trainers weren’t considered the arbiter of cool. Conservative American brand Keds, which was founded in 1916, has often claimed credit for creating the first pair, which was more sensible than stylish. During the years that followed, white trainers were pigeonholed as a sports essential thanks to their proliferation on tennis and basketball courts. Even Converse’s now bestselling Chuck Taylor sneakers debuted at the 1936 Olympics as a shoe worn by the US basketball team.
The rise of athleisure in the 2010s empowered many to include white trainers as part of their daily uniform. Women everywhere, from high-powered executives and gallerists, to fashion editors and stylish mums, were snapped styling their pairs in cool and unexpected ways.