9 fashion-forward collabs for the 2026 Fifa World Cup, from Nike and Adidas to Loewe and Drake’s Nocta
From Jacquemus working with Nike and the France national team to Drake’s Nocta tracksuit for Canada, these are the hottest football fashion collabs this season
But it’s not just Mamdani’s take on “blokecore” that has caught our attention. (Blokecore referring to the fashion aesthetic where football jerseys are adapted into everyday streetwear that exploded in 2022, and that’s now having a second wind.) It’s fashion’s growing obsession with the sport.
From luxury houses like Loewe to iconic designers and sportswear giants, everyone seems to want a piece of the pitch. With the Fifa World Cup 2026 kicking off in a few days, taking place across the US, Canada and Mexico – the first tournament to be jointly hosted by three nations – here are some of our favourite fashion x football collaborations for the event.
Jacquemus x Nike x France
As part of Nike’s X2 initiative, which pairs seven designers with seven national teams to create capsule collections, the sporting giant tapped Paris-based designer Simon Porte Jacquemus for the French national team.
Leaning fully into the team’s “Les Bleus” nickname, the collection’s highlight is a prematch jersey featuring royal blues with red and white pinstripes, and the Gallic rooster sitting proud on the left side of the chest.
Argentina x Thrasher x Adidas
