Style Edit: Hongkong Land’s Noëlia brings a wintry festive scene to the Landmark Atrium
Attractions include Baccarat and Christofle installations, a cosy bookshop and cake shop, an interactive wishing lake, and an 8-metre slide
This festive season, Landmark Atrium has been transformed into “Noëlia”, a dreamy French chateau-inspired winter village and the luxury mall’s largest-ever holiday installation. Soaring 11 metres high and spanning 30 metres across, the sprawling fixture also hosts Hong Kong’s biggest (and probably only) interactive wishing lake, Lake Lumière.
“For generations, Landmark has been synonymous with Central’s most festive moments,” says Alexander Li, director and head of retail for Hong Kong & Macau at Hongkong Land. “This year, with Noëlia at Landmark and our partnership with the Hong Kong Tourism Board, we not only honour that legacy but reaffirm our commitment to keeping Central vibrant and inspiring. It reflects the spirit of our ongoing Tomorrow’s Central transformation – delivering unique new experiences and making Central more exciting than ever.”
Running through New Year’s Day, the experience promises maximum immersion, inviting guests to slide down an eight-metre Starlit Slide or create keepsakes at the photo booth by Don’t Lxxk Up, a cult brand from Korea. While wandering the wintry village, visitors can stop at stores such as Livres & Lumières, a cosy bookshop with a smoking chimney; and Floured & Frosted, a cake shop with mouthwatering assortments.
For those who want to take a piece of Noëlia back home, a curated range of suitably festive merchandise is available at The Gift Shop.
Entry to the village is ticketed, with proceeds supporting local charity SideBySide, cementing the village’s message of joy and giving.
