The private members’ clubs offering luxury accommodation, from Soho House to Saint James
Wellness and hospitality companies are also getting in on the act, from American fitness chain Equinox to Italian restaurant Cipriani
Rising to the occasion is the private members’ club, a concept that dates back to the gentleman’s clubs of the 17th century. Built around values such as discretion and like-mindedness, these clubs initially started out as sanctuaries where members could network and socialise while enjoying a range of amenities ranging from entertainment and wellness, to food and drinks. Over time these places thankfully became somewhat more egalitarian and recent years have seen a fresh wave of innovation.
The premise changed when British group Soho House opened its first club in London in 1995 with an additional perk: accommodation. The members’ club hotel was born.
So why do these clubs hit the right notes for certain travellers?
“True hospitality extends beyond facilities and service – it’s about cultivating a sense of conviviality, creating environments where culture and connection thrive. The members’ club model allows hoteliers to know their guests before they arrive, to curate an intentional audience, and to ensure alignment with the atmosphere and experiences being offered,” says Luca Del Bono, founder of Onda, an invitation-only platform that gives access to over 250 private members’ clubs globally.
