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Jewellery

Style Edit: Fred’s sun-kissed 2025 high jewellery collection is a radiant tribute to light, colour and art deco elegance – and nearly 90 years of French craftsmanship

STORYSCMP Style Reporter
The two chapters of Fred’s sun-kissed 2025 high jewellery collection – 1936 and Soleil d’Or Sunrise – are a tribute to sunlight, colour and art deco elegance. Photo: Handout
The two chapters of Fred’s sun-kissed 2025 high jewellery collection – 1936 and Soleil d’Or Sunrise – are a tribute to sunlight, colour and art deco elegance. Photo: Handout
Style Edit

The collection’s first chapter, 1936, honours the first boutique’s art deco arches with vibrant gems, while Soleil d’Or Sunrise dazzles with yellow and white diamonds, celebrating the sun’s glow

Stepping into the world of French luxury jewellery brand Fred is like basking in the first rays of the sun. Now, the maison has unveiled a high jewellery collection honouring its nearly 90 years of craftsmanship, taking sunlight as one of its themes – a theme that has inspired the company since its founding in 1936 by Fred Samuel on Paris’ Rue Royale.

The 2025 collection’s first chapter – 1936 – draws from Samuel’s early life and the art deco elegance of his first boutique’s location. The signature motif of 1936 is the arch, a design element inspired by Rue Royale’s graceful arcades. This architectural form is reinterpreted in 10 pieces that play with geometry, shifting from perfect symmetry to a more relaxed fluidity. The sets showcase three stunning coloured gemstones: Colombian emeralds, Sri Lankan sapphires and Mozambique rubies.
Designing the 1936 collection, inspired by the arches of Rue Royale, the house’s birthplace. Photo: Handout
Designing the 1936 collection, inspired by the arches of Rue Royale, the house’s birthplace. Photo: Handout
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The emerald set features a majestic stone of more than four carats nestled within an upturned arch, while the sapphire and ruby sets explore the arch’s graceful curves in necklaces, rings and earrings. Cultured Akoya pearls also make a delicate appearance, their soft pinkish hue lending a gentle luminosity to a long necklace that weaves through interlacing arches.

This bib necklace is the centrepiece of the Soleil d’Or Sunrise collection. Photo: Handout
This bib necklace is the centrepiece of the Soleil d’Or Sunrise collection. Photo: Handout

By contrast, Soleil d’Or Sunrise, the collection’s second chapter, is inspired by the soft glow of sunrise as well as the bright brilliance of the midday sun. This nine-piece chapter is anchored by a bib necklace with a two-carat fancy intense yellow diamond, a nod to the legendary Soleil d’Or diamond that has been part of the Fred maison’s heritage since 1977. Yellow diamonds mingle with white ones, creating a play of light that’s all about warmth and sparkle. There are versatile pieces that transform too – rings and earrings that can be worn in different ways, depending on one’s mood and the occasion.

Model Margaux Hemingway with the 100-carat Soleil d’Or yellow diamond in 1977. Photo: Handout
Model Margaux Hemingway with the 100-carat Soleil d’Or yellow diamond in 1977. Photo: Handout

Together, the two chapters of Fred’s 2025 high jewellery collection articulate a story of boldness, freedom and joy – core values that saw the company’s founder honoured with the sobriquet of the Sunshine Jeweller. This new collection is a masterclass in how light and colour can be captured in exquisite form, offering pieces that are at once modern and elegant, yet deeply rooted in a rich legacy of craftsmanship and creativity.

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