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Jewellery

Why engagement rings keep getting bigger – from Taylor Swift’s to the one chosen by Cristiano Ronaldo

STORYSalomé Grouard
Georgina Rodríguez’s engagement ring from Cristiano Ronaldo. Photo: @georginagio/Instagram
Georgina Rodríguez’s engagement ring from Cristiano Ronaldo. Photo: @georginagio/Instagram
Celebrity style

Big, bold celebrity engagement rings – such as Selena Gomez and Benny Blanco’s – have dominated headlines recently ... here’s what the trend reveals

The spectacle of the ring has reached a new crescendo in the world of celebrity engagements. Consider last month, when Portuguese football legend Cristiano Ronaldo proposed to his partner Georgina Rodríguez with a staggering oval-cut diamond estimated to be between 25 and 35 carats – a stone so commanding it dominated her finger and ignited gossip columns.
But this maximalist moment was far from isolated. Travis Kelce proposed to Taylor Swift with a diamond reportedly between eight to 10 carats – roughly 10 times the size of the average engagement ring in the US. Then there’s the rare 30-carat pink diamond Jeff Bezos gave Lauren Sánchez, to the elegant stones marking commitments between Selena Gomez and Benny Blanco or Zendaya and Tom Holland. A new trend appears to be emerging: if you’re going to get engaged, do it audaciously with a statement piece.
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Yet this parade of spectacular gems takes place while marriage itself is declining, with millions opting out. Marriage rates have reportedly been falling steadily for decades from the United States to China. These bold engagement rings may represent a desire for undeniable proof of commitment when so little feels certain.

Celebrities turning engagement rings into a display of both wealth and romance is nothing new, but today’s stones are breaking records not just in carats, but in their narrative weight. According to gender studies scholar Dr Sonia Wong, the public has always aspirationally looked to royal and celebrity relationships – and by extension, their marriages.

If you can’t see the ring, is the love even real?
Dr Sonia Wong

“We’re living in an increasingly secular society,” Wong observes. “Love is becoming transient, elusive and abstract. Marriage has been demystified and has become increasingly practical, if not entirely optional. It’s a conscious choice rather than a necessity, which means you need to justify it more to society.”

She adds that celebrities – whose relationships are often dissected or discredited by entertainment outlets and social media speculation – might feel added pressure to demonstrate the seriousness of their commitment with an undeniable statement: a ring as substantial as their proclaimed love. Or, as she puts it ironically: “If you can’t see the ring, is the love even real?”

While most visible among the elite, this phenomenon also reflects a broader cultural anxiety. In an era marked by dating app disillusionment, gender-based violence and online romance scams, love is constantly under question – fuelling a collective yearning for proof of commitment.

If celebrities are selling the dream of undeniable proof, that dream is now becoming increasingly accessible, explains Brian Lee, founder of the Hong Kong-based lab-grown diamond brand Diamanté.
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