Style Edit: Taylor Swift spotted wearing Cartier’s new Love Unlimited bracelet
Swift recently rocked a rare Cartier Santos Demoiselle watch – and now she’s shown love for the latest iteration in the long-running Love collection
Now, Swift is ushering in a new Cartier era. The Love Unlimited bracelet isn’t a reboot of the iconic 1969 Love Bracelet – it’s a remix for a new generation. Back when Aldo Cipullo designed the original, it was bold: an oval-shaped band with tiny screws symbolising love as something locked-in and permanent. Think: “I wear this and I’m yours forever.”
But Love Unlimited hits differently. It’s not about holding on tight, it’s about love that flows, stretches and evolves. The design is futuristic and flexible: more than 200 miniaturised components clicked together to form a soft, ribbonlike band of gold. The signature screws are still there (hand-polished, of course), but they’ve been reimagined as accents reaching across fluid links.
When it comes to function, with a patent-pending invisible clasp, the bracelet is easy to slip on or off – or even connect with another bracelet. You can link two together, creating a shared piece. Best friend bracelet? Couple energy? Entire stack on one arm? Your call.
And just like the original, Love Unlimited comes in rose, yellow and white gold. There’s a ring version too, complete with the same sleek details and optional diamond sparkle. Its simple, unisex design allows it to transform in every way: set with diamonds, in a ring version, small or medium, as a pendant or dotted with stones, in white gold, multiplied by two or more.