Nadine Ghosn on her US$41k Toothbrush Bracelet and her love of watches, starting with Chanel

Today, she is getting as much attention for her personal wrist candy – statement timepieces, often worn with vibrant jewellery.

How do you stack your watches and jewellery?

I believe watches are meant to be worn and I’m a stacker. So naturally, I’ll either have a very heavy stack on my right arm and then just a simple watch that stands out or, once in a while, I’ll stack with my watch, based on whatever I’m wearing. I don’t mind stacking on the same side and often when I do, I get quite a few comments from watch lovers saying, “Oh my God, I can’t believe you did that.”

For me, these are watches that are part of my personal collection and I love to see things lived in and worn. Obviously, I don’t want to damage it or dent it but I want to wear it with my jewellery. A lot of the time, I’ll put a pencil [bracelet] or a bike chain with one of my simple rose gold watches and stack them together because I think it brings more edge. By stacking, you can create your own and you can speak to your own style, especially when it’s a classic watch that you’ll see a lot of people wearing.

Tell us about the Toothbrush Bracelet you’re wearing with your watch.

You can see that every single brush is handmade with three lines of gold. The level of craftsmanship that goes into this is absolutely insane. I launched it right before the summer and it’s going to go on my website soon. I’ve already had so many inquiries for a pre-order. They just take so much time because it’s probably the most complicated piece I have so far. It has ruby cabochons and ruby detailing and basically every toothbrush can be customised to whatever gold and stone you want. It’s basically supposed to look like it’s used. It’s the contradiction that I love, [having] fine jewellery and glamorising the toothbrush, something that we come across every day.