Louis Vuitton collaborates with De Bethune on the Louis Varius; Jungkook is announced as ambassador for Hublot; and the Swiss jump-hour watch brand Niton is revived. Photos: Handout
Breitling partners with Aston Martin, Louis Vuitton collaborates with De Bethune, and Swiss jump-hour watch brand Niton is revived
The shortest month of the year was certainly not short on highlights for high horology. Dua Lipa and Jungkook were announced as Bulgari and Hublot’s respective new ambassadors, and stars showed up for the NBA All-Star Weekend and the Baftas.
Meanwhile, in Switzerland, a jump-hour-focused brand that used to make movements for Patek Philippe has been revived, COSC is expected to launch a new certification, and there’s been a flurry of brand releases in the form of collaborations, cutting-edge bracelets and more.
Read on for our top timepiece moments of February.
Dua Lipa and Jungkook represent
Dua Lipa was announced as Bulgari’s newest ambassador. Photo: Handout
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For musicians looking to work with a watch brand, February was their month. Bulgari and Hublot announced Dua Lipa and Jungkook respectively as new ambassadors this month. For the former, the Grammy and BRIT Award winner “embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values”, according to CEO Laura Burdese.
Hublot has announced BTS’ Jungkook as its newest ambassador. Photo: Handout
Meanwhile, Jungkook of BTS fame joined Hublot as global brand ambassador. CEO Julien Tornare said in a press release, “Just as we continuously rethink, refine and re-engineer our creations, from the fusion of materials to the mastery of our in-house movements, Jungkook carries the spirit of evolution, always transforming, always original. We are honoured to welcome him into the Hublot family.”
The NBA All-Star Game and the Baftas
Spike Lee at the 75th NBA All-Star Game at Intuit Dome on February 15. Photo: Getty Images
Of course, celebrities seem to best enjoy their timepieces out in the open. The best and brightest in the NBA showed up to All-Star Weekend from February 13 to 15 wearing some of the best watches in the game. Spike Lee was spotted courtside during the All-Star Game on February 15 with the new Omega Seamaster Planet Ocean 600M, released late 2025, per Wristcheck, while LeBron James was seen off-court in an off-catalogue Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Skeleton, whose subdials were deep red to match a bezel set with rubies.
Paul Mescal on the red carpet at the Bafta Film Awards 2026 at the Royal Festival Hall on February 22. Photo: EPA
Just a week later, the Baftas saw its own fair share of high horology across the pond. Stellan Skarsgård, nominated for best supporting actor for his role in Sentimental Value, was seen wearing a vintage-inspired Omega Seamaster Milano Cortina 2026, released in honour of this year’s Winter Olympics.
David Jonsson on the red carpet at the Bafta Film Awards 2026. Photo: AFP
Fellow best supporting actor nominee Paul Mescal (for Hamnet) was spotted in a Cartier Tank Basculante, while David Jonsson – who won rising star at last year’s Baftas – was seen in a vintage Cartier Vendome.
