Blackpink’s Ice Cream: 3 beauty lessons we learned from the K-pop queens’ colour-bomb music video

Blackpink’s smash music video Ice Cream – starring none other than Selena Gomez – has given us lashings of inspiration for our late ‘Hot Girl Summer’ make-up looks; here’s how you can interpret the look for yourself
We’re still recovering from Blackpink’s new music video, Ice Cream. It’s so jam-packed with adorable outfits, feel-good summer vibes and candy-coloured goodness – not to mention 50s Americana – that we needed to watch it a few times to take notes.
So strap in and come on a journey with us through all of the looks served up by Jennie, Jisoo, Rosé, Lisa – and of course Selena – as we ask what lessons can be learned, and most importantly, which looks can be stolen.

Lesson 1: How to use Asian vs Western beauty trends to your advantage
The presence of Blackpink’s new partner in crime Selena Gomez offers a great opportunity for comparing the differences in make-up trends between East Asia and the West.
Because while each member of the South Korean girl group has their own distinct style, the pastel-coloured, sweet-as-sorbet vibe is consistent throughout, making it easier to see the difference in interpretations between the Korean and American glam squads.

Exhibit A: Their lashes. Natural, thin and feathered lashes as shown on Rosé are the norm for the Blackpink girls, whereas bold, luscious, long flutterers have always been preferred by Gomez.
