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Icons & Influencers

In their words: Peter Cheung on why Hong Kong fashion fans are ahead of trends

STORYDivia Harilela
Peter Cheung with Donatella Versace in 2017. Photo: Handout
Peter Cheung with Donatella Versace in 2017. Photo: Handout
Fashion

The luxury brand veteran, who rates Anita Mui as his top style icon, shares his insights on the city’s unique East-meets-West fashion vibe

One of Asia’s most experienced luxury brand professionals, Peter Cheung has worked for the likes of Sotheby’s, Dior Couture, Versace and Van Cleef & Arpels. He is also a permanent fixture on the local style scene.

How do you define style?

Peter Cheung with Michelle Yeoh and Josephine Siao Fong-fong in 2011. Photo: Handout
Peter Cheung with Michelle Yeoh and Josephine Siao Fong-fong in 2011. Photo: Handout
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An expression of one’s personality, creative spirit and outlook on life that is distinctively original but always effortless.

What is the most memorable fashion event you have been to?

Peter Cheung with Michelle Yeoh at a Mandarin Oriental, Hong Kong party in October 2023. Photo: Getty Images
Peter Cheung with Michelle Yeoh at a Mandarin Oriental, Hong Kong party in October 2023. Photo: Getty Images
It’s hard to name just one but the Louis Vuitton menswear show held at Victoria Dockside in 2023. It marked a fashion and luxury recovery from Covid, and Pharrell attending was a huge statement of support for Hong Kong and Asia.

Who are your top local style icons?

Anita Mui Yim-fong in 1992. Photo: SCMP Archives
Anita Mui Yim-fong in 1992. Photo: SCMP Archives
Anita Mui. She was the iconic pop star idol and a fearless chameleon who could carry any look just perfectly. She was the first and only Asian artist to wear John Galliano haute couture looks to perform on stage. Leah Dou also has the potential to be a future style icon and of course has great genes from her mum, Faye Wong. Her look is so now but I can see it being iconic in the future as it’s clean, uncomplicated, fluid and pure.
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