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Luxury CEOs

Who is Gucci’s new CEO Francesca Bellettini, who was previously with Saint Laurent?

STORYReutersCherry Liu
Francesca Bellettini has built an impressive career in fashion – and now, she’s embarking on an exciting new chapter with Gucci. Photo: @george.ledes/Instagram
Francesca Bellettini has built an impressive career in fashion – and now, she’s embarking on an exciting new chapter with Gucci. Photo: @george.ledes/Instagram
Luxury CEOs

Bellettini is replacing Stefano Cantino after he spent only 9 months at the Italian fashion brand – so who is she exactly?

French luxury group Kering has named Francesca Bellettini, 55, as chief executive of Gucci, replacing Stefano Cantino after he spent only nine months at the Italian fashion brand.

Placing Bellettini directly in charge of Gucci, which she previously oversaw from Paris as deputy Kering CEO, marks chief executive Luca de Meo’s first major move since taking the helm last week.

Kering has announced Francesca Bellettini as chief executive of Gucci. Photo: @aeworld_mag/Instagram
Kering has announced Francesca Bellettini as chief executive of Gucci. Photo: @aeworld_mag/Instagram
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Bellettini had been deputy CEO in charge of brand development since 2023, alongside Jean-Marc Duplaix, who Kering said would stay on as chief operating officer.

“I intend to build a leaner and clearer organisation,” de Meo said in a statement.

At its peak in 2022, Gucci generated more than 10 billion euros (US$11.85 billion) in annual sales. But over the past two years, a period marked by designer and management changes, sales have plunged by double-digit percentages. In the past quarter, sales were down 25 per cent.

Bellettini has already played a central role in many of the brand’s recent decisions, including the hiring of former Louis Vuitton manager Cantino as Gucci CEO and Georgian designer Demna as its creative director.

Here is everything you need to know about Francesca Bellettini.

Francesca Bellettini began her career as a banker

Francesca Bellettini did not start her career in fashion. Photo: Instagram
Francesca Bellettini did not start her career in fashion. Photo: Instagram
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