What wealthy Chinese travellers expect from a holiday — at home
With more luxury options becoming available in their own country, affluent Chinese travellers are sure to be looking closer to home in the future
The enormous numbers involved in domestic Chinese travel are no secret. Rosewood, W, Banyan Tree, Bvlgari, Conrad and Waldorf are among the major brands opening and building new hotels in a massive construction pipeline that stands at 2,523 hotels and 556,645 rooms.
Hyatt plans to double its presence in China over the next four years with 60 hotels and 22,000 rooms, nearly one-third of its global development pipeline. Hilton Worldwide has 397 projects and 88,689 rooms under development.
Travel and tourism revenue in China are growing at more than double the rate of GDP growth. But how do luxury travellers’ tastes differ when travelling domestically rather than internationally?
There is scant information available compared to the wealth of reports about Chinese tourism on the international stage – yet with more luxury options becoming available in their own country, affluent Chinese travellers are sure to be looking closer to home in the future, both for short getaways and longer stays.
Our recent China Insight Report on luxury travel revealed key findings that travel and hospitality brands need to know to appeal to affluent Chinese customers.
What are the “at home” destinations, browsing and decision-making trends popular with wealthy Chinese travellers?
Destinations