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BTS’ comeback concert sees South Korean city’s hotel prices soar by up to 10 times

The K-pop group’s show in Busan is months away but already room prices have soared beyond the 1 million mark

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K-pop megastar group BTS performs onstage during the Grammy Awards in Las Vegas on April 3, 2022. Photo:  AFP
The Korea Times
BTS’ long-awaited full-group comeback concert in Busan is still months away, but hotel prices in the South Korean southeastern port city have already hit exorbitant levels, rekindling anger over “rip-off” room rates whenever mega-events come to town.

Some properties have reportedly hiked prices by up to 10 times and even asked guests with existing bookings to cancel so they could resell at higher prices.

The K-pop group is returning as a full act for the first time since all members completed their mandatory military service, kicking off a world tour in April that will stop in North America, Europe, South America and Asia.
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Busan is the only domestic venue outside Seoul, with shows slated for June 12 and 13 – the latter doubling as BTS’ debut anniversary and homecoming for Busan-born members Jimin and Jungkook, intensifying demand from both local and overseas Army, their official fan base.
BTS attends the 2021 American Music Awards at Microsoft Theater in Los Angeles. Photo: Getty Images/TNS
BTS attends the 2021 American Music Awards at Microsoft Theater in Los Angeles. Photo: Getty Images/TNS

Within hours of the schedule being announced on Thursday, many hotels across key tourist areas such as Haeundae, Gwangalli and Gijang were sold out for the concert dates on local booking platforms.

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